www.allcoloradobeerfestival.org

The Coors Light Brewery in Golden, Colorado is an American brewery with a rich tradition and history. Founded in 1873 by Adolph Coors, this brewery is the largest single brewing facility in the US.

The Coors Brewing Company was one of the few American breweries to survive Prohibition, mostly due to Adolph Coors, as well as his sons, Adolph Jr, Herman, and Grover, realizing the importance of diversification. They wisely founded the Adolph Coors Brewing and Manufacturing Company. This company included many different ventures, including Herold Porcelain, as well as a cement company, a real estate venture, and many others. The brewery itself was converted into a production facility for near beer and malted milk, the latter of which was sold to the Mars candy company.

Coors Light, the ‘Silver Bullet’ of beers (known as such for its’ distinctive silver can), is a crisp, clean light beer first produced in 1978. This beer was a regional selection for most of the history of the company; national distribution was finally achieved in the mid-1980s, due in large part to the use of Coors beer in the 1977 film ‘Smokey and the Bandit’.

The Coors Brewing company has had more recent successes as well. In 2008, the Coors Brewing Company replaced their competitor Budweiser as the Official Beer of NASCAR. In addition, Coors Light recently added an exclusive new innovation to the can, the ‘Cold Certified’ label. This technology turns the mountains on the beer can packaging to change from white to blue when the beer is cold enough to truly be called ‘the coldest tasting beer in the world’.

Currently, the Coors Light Brewery offers free tours of the facility located in Golden, a convenient twenty minute drive from downtown Denver, Colorado. Anyone interested in touring the facility should be aware that they are closed to the public on Tuesdays and Wednesdays, and should allow for at least 90 minutes for the tour and beer tasting.